Backroads Touring News: Back-Roads Named Best Small Coach Holidays Company at 2016 British Travel Awards

Back-Roads Named Best Small Coach Holidays Company at 2016 British Travel Awards

Written by Maria Eilersen on 6th December 2016 at 03:34pm

LONDON – NOVEMBER 28, 2016 – Back-Roads Touring has been named Winner for Best Small Coach Holidays Company in the 2016 British Travel Awards.

“We take a lot of pride in putting the customer at the heart of everything we do, and there really is no better accolade than British Travel Awards to validate the collective efforts of our team,” says Janine Salame, Managing Director, Back-Roads Touring.


“We’ve spent 25 years creating small group tours across the UK and Europe that cater to the mature traveller’s demand for authentic local experiences, culinary excellence and premium quality. This award is a testament the uniqueness of our product offering in the marketplace and the passion behind its operation.”


With group sizes of up to 18 people, Back-Roads’ passionate and knowledgeable guides can ensure a more personalised experience along with the time to give each stop the attention it deserves. Rather than simply dropping by top sights and major cities, Back-Roads tours invite travellers to see a destination through the eyes of the locals.


Traveling by luxury mini coaches, the tours are able to avoid the motorways and instead travel through the heart of each region at a relaxed pace. Each tour is run responsibly with sustainable tourism in mind, which has earned Back-Roads a Silver Green Tourism rating.


The British Travel Awards registers public opinion on the performance of leisure travel and is the recognised benchmark of excellence in the industry. Unlike other travel awards, the British Travel Awards are an independent organisation with no stakeholder ties or affiliations to any travel companies or industry publications.



About Back-Roads Touring

Back-Roads is the number one provider of small group tours in Europe and the UK for mature, likeminded travellers wanting to discover the world’s local cultures by travelling off the beaten track. With 25 years of experience curating authentic and immersive travel experiences that leave guests with once-in-a-lifetime memories, Back-Roads has built up a brand with integrity rooted in expert local knowledge, sustainable tourism, culinary excellence and premium boutique accommodation.


To book an award winning small coach holiday, visit


For all media inquiries, please contact:

Maria Eilersen

PR Manager

Cookies on our website:
This website uses cookies.
I'm OK with this Cookie Settings ?